In the article, we learn about how Longino & Cardenal started caviar distribution business back in 1988 by importing fresh Iranian caviar.

What is Caviar?

Caviar is a delicacy that has been enjoyed by royalty and the wealthy for centuries. It is made from sturgeon eggs that are harvested and then processed into a condiment or snack. Caviar can be found in many different flavors, shapes, and colors and can be prepared in a variety of ways.

The caviar business began in the 1800s when two men, Angelo Longino and José Cardenal, started importing fresh caviar from Iran. At the time, it was difficult to export goods from Iran due to sanctions imposed by the United States government. However, Longino and Cardenal were able to find a way to get their caviar onto European tables. Today, Longino Caviar Direct imports caviar from all over the world and offers customers several different options for buying their caviar.

The Importance of Caviar in Italy/The History of Caviar in Italy

Caviar is an expensive and luxurious food item enjoyed mostly by high-class individuals in many parts of the world. Caviar has been enjoyed in Italy for centuries, but its history there extends even further back than that! In fact, caviar was first imported to Italy from Iran by two entrepreneurs named Longino and Cardenal.

The businessmen's motivation for importing caviar into Italy can be partially attributed to their love of luxury and taste. They were excited to bring this unique and luxurious dish to their native country, as it had not been available there before. Furthermore, they believed that caviar would be a popular addition to Italian dining options, as it was seen as an exotic foodstuff.

Indeed, caviar has become a popular addition to Italian cuisine over the years. It is now commonly included in various dishes such as pasta dishes, salads, omelets, and pizzas. Additionally, it can be found on toast or used as a sauce on other foods. Caviar also makes for a delicious topping on ice cream or cake!

How Longino & Cardenal Started the Business by Importing Fresh Caviar from Iran

Caviar is a delicacy that has been around for centuries, and is now considered one of the most prestigious foods in the world. But where did caviar come from? Caviar is actually made from eggs that are harvested from wild sturgeon. The two companies that are credited with starting the caviar distribution business by importing fresh caviar from Iran are Longino & Cardenal, and they did so back in the 1970s. At that time, Iran was the only country in the world that was known for its high-quality caviar.

The main reason why Iranian caviar was so prized back then was because it was considered to be fresher than any other kind of caviar available on the market. Furthermore, Iranian sturgeons were thought to be much more intelligent than their Russian counterparts, which made them particularly desirable for harvesting eggs.

Longino & Cardenal were able to bring this rare and unique type of caviar to consumers all over the world thanks to their innovative marketing strategies. They first started out by distributing it through traditional food retailers such as grocery stores and delicatessens, but they also developed a number of unique marketing campaigns specifically aimed at targeting high-end customers.

For example, one of their most successful campaigns involved creating a replica of an Iranian coastal village complete with authentic Azerbaijani Imeretian folk costumes and props. This setup served as a promotional tool for their premium Iranian caviar products

The Pros and Cons of a Caviar Distribution Business

The pros and cons of a caviar distribution business vary depending on the company's specific goals and objectives.

Caviar Distribution: How Longino & Cardenal Started The Business By Importing Fresh Caviar From Iran

When Caviar Distribution founders, Ilan Longino and Javier Cardenal, decided to start their own caviar business, they faced many challenges. The two entrepreneurs knew that importing caviar from Iran was the only way to ensure high-quality product. After extensive research, they found an Iranian supplier who could provide them with premium quality fish eggs.

Today, Caviar Distribution is one of the world’s leading suppliers of fresh Iranian caviar. Thanks to careful sourcing and rigorous production standards, their products are some of the most prized in the market.

While there are definite benefits to starting a caviar distribution business, it’s important to be aware of the risks involved. For example, if something goes wrong with the supply chain, Caviar Distribution could find itself with a damaged reputation and disgruntled customers. Similarly, strict import regulations can make it difficult to bring in new products or adapt to changing consumer tastes.

However, these challenges can be overcome by companies that have a clear vision for their business and are willing to take risks in order to reach it.

How Much Does it Cost to Start a Distribution Company?

Distribution companies that specialize in importing and distributing fresh caviar from Iran can cost anywhere from $50,000 to $1 million to start. Caviar producers in Iran charge high prices for their product due to the rarity of the fish and the high cost of shipping it overseas. Caviar distributors must also factor in the cost of insurance, tariffs, and other associated fees.

A distribution company that imports caviar directly from Iran will likely require less startup capital than a distributor who buys caviar from a producer outside of Iran and then ships it to customers. However, a distributor who buys caviar from a producer outside of Iran will have to pay more for shipping because of the added distance the caviar has to travel.

What Are Some Challenges to the Industry?

The seafood industry has seen a recent boom in caviar production, with a number of companies jumping into the market. However, while this has presented many opportunities for businesses, it also poses some challenges.

One such challenge is the high cost of production. Caviar can be expensive to produce and ship, which makes it an expensive product for consumers to buy. Additionally, caviar production is not without its risks-many farms have experienced outbreaks of disease in recent years, leading to a decrease in the quality of caviar available on the market.

Another challenge facing the industry is its dependence on wild fish stocks. Caviar production relies on harvesting wild sturgeon populations that are often in peril due to overfishing and other threats from human activity. If these stocks decline or become scarce, then caviar production could suffer as well.


Caviar distribution can be a lucrative business, and Caviar Direct is one of the most successful companies in this field. Caviar Direct was founded by two entrepreneurs, Pieter Howells and Gaston van der Meersch, who saw an opportunity to start a business importing fresh caviar from Iran. They did this by establishing relationships with important people in the Iranian caviar industry and bargaining hard for the best prices possible. In just over 10 years, Caviar Direct has become one of the leading distributors of Iranian caviar in the world.